Commissioned by
Frantzéngruppen
Interior design
Svenskt Tenn
Photographer
Tobias Björkgren
Illustration
Johan Hörberg
Window display
JoAnn Tann Studio

Bobergs Matsal is one of four units that are run by chef Björn Frantzén at the exclusive department store Nordiska Kompaniet in Stockholm. The other restaurant concepts there are Botanique, Nordiska Kantinen and Gaston Wine bar. We were asked to create the visual identity for all of them.
Bobergs Matsal has a long tradition of gastronomical heritage since 1915 and it was important to keep the timeless elegance in the old listed buildning but still create a modern experience in everything ranging from visual identity, printed materials and feeling to interior. The interior has been updated by Svenskt Tenn.

The work includes visual identity, packaging, menus, signage, posters, website, store window, porcelain, stickers and photography.